Marketing in China

With Bryce Whitwam, Mark Fischer, and Ker Gibbs

· China Business Dialogue


Mark and Bryce join to discuss how the digital ecosystem has developed differently and how western brands adapt. We also discuss consumer preferences for local vs foreign brands in sports and other product categories, and how foreign brands find local partners to work with in joint marketing campaigns.


You can find the podcast by searching "Ganbei" on any major podcast platform.