If you were in Shanghai in 2019, you surely recall the blowout grand opening of Costco’s first store here. Yes, when they had to basically shut down part of a district and close the store early on the first day as a safety precaution. How was there so much buzz leading up to the grand opening? We talk to Mike Golden, Founder and President of Brandigo - the team that drew up the launch campaign for Costco. On that case study and other campaigns for clients in China.
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