How to Create a Buzzworthy Marketing Campaign in China

with Mike Golden

· China Business Dialogue



If you were in Shanghai in 2019, you surely recall the blowout grand opening of Costco’s first store here. Yes, when they had to basically shut down part of a district and close the store early on the first day as a safety precaution. How was there so much buzz leading up to the grand opening? We talk to Mike Golden, Founder and President of Brandigo - the team that drew up the launch campaign for Costco. On that case study and other campaigns for clients in China.


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